BY LAURA BOERSMA
- ONE, THREE, AND TEN
In the panel on Pitching For Film, producer Marshall Herskovitz (The Last Samurai,“Thirtysomething”) gave the best and most concrete advice for pitching I’ve ever heard. This is from his experience of pitching and then listening to pitches.
First, tell your idea in ONE sentence. The logline.
Then tell the idea in THREE sentences. Elaborate on the logline.
Then tell the idea in TEN sentences. Here is where you go through Act 1, 2, and 3.
He developed this format because he was just as anxious listening to a pitch as the person pitching. What this format does is force you to really understand what you’re pitching so then it’s clear when you pitch it. It is the road map for you and the executive hearing the pitch. Then, if the executive is engaged, they’ll start discussing the project and character even before the pitch is over.
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