Africa’s first luxury perfume, Scent of Africa was launched in Lagos at the upscale NOK by Alara contemporary leisure space.
The event kicked off with red carpet appearances by Nigerian celebrities such as Genevieve Nnaji, Olisa Adibua, Uti Nwachukwu, Gideon Okeke, Deyemi Okanlanwon, Peace Hyde, Ugo Mozie and many others.
Brand Manager of Ghandour Cosmetics, Solange Boccovi described the perfume as a “blend of sophistication and elegance that pays homage to Africa in celebrating its rich identity. Scent of Africa’s identity was built around values of authenticity, the Ghandour brothers roamed Africa to extract the best essences used to build its delicate fragrance notes”.
The Luxury fragrances (for man and woman) were unveiled by celebrity brand ambassadors, Oluchi Orlandi (International super model) and Marcel Desailly (World Cup Champion and international footballer).
Oluchi Orlandi described the perfume saying, “Scent of Africa incarnates prestige. It carries a strong dose of elegance. I see it as more than just a fragrance, it is a trend and experience.”
There were theatrical performances by Oyo drummers and ballet dancers and music was by Dj Caise. There was also a side display of art pieces by Patience Torlowei and each guest went home with bottles of the perfume after sampling it.
Scent of Africa is set to hit the shelves of luxury fragrance stores and boutiques Nationwide before the end of 2016.
See more photos from the event below.