BY ‘SEGUN ODEJIMI
The 2016 edition of Africa Movie Academy Awards (AMAA) holds this Saturday in Port Harcourt, Rivers State.
After nine consecutive editions that have seen the awards ceremony held in major cities including Lagos, Bayelsa, Abuja and South Africa’s Port Elizabeth.
The event will be hosted by Ghanaian musician Jon Germain, Nollywood‘s Mike Ezuruonye and South African radio personality, Kgopedi Lioane.
Below are 5 things we hope we don’t see at AMAA 2016.
- Stranded guests. The embarrassment of last year still hangs in the air like a bad smell. A large chunk of the Nigerian contingent that attended the ceremony in South Africa were stranded for four days. Tunde Kelani, Odunlade Adekola, Sadiq Daba, Stanlee Ohikhuare, Kunle Afolayan were among the high-profile victims. Two years ago, a similar occurrence was recorded in Bayelsa so we hope that the organizers have learned some lessons already.
- MOPICON. We hear Oga Lai is leading the delegation to the event. That is no surprise considering the aunty Peace and uncle Mahmood affiliation. But plix, you people should keep it, as much as possible, an AMAA event and not a pro-MOPICON gathering. No “MOPICON will save the lives of all Nigerians” keynotes abeg. Thank yew.
- Snail-like Twitter handle. Last year, while the ceremony unfolded in far away South Africa, a lot of people – myself included – relied on the AMAA official Twitter handle for updates on who won what. Many needed to know what was happening in real time. However, I wouldn’t have missed more if I had decided to just go to bed and “check the papers” the next morning. Some individuals in attendance turned in updates faster than the Twitter handle which made one wonder where the person put in charge of the handle was tweeting from. And if you have ever had to follow an international awards show via its Twitter page, it is easy to realize how much of a failure that night was as regards social media updates.
- Iretiola Doyle, Dakore Egbuson, Nse Ikpe Etim, Omoni Oboli and 8 Bars & a Clef. They all found their ways onto the list of nominees because of the quality of eligible entries AMAA received for the past year. We won’t go on strike for that. But we don’t want to see any of the above picking up the Best Actress in a Leading Role or Best First Feature Film by a Director. There are other deserving nominees. It has not become that bad, please.
- AMVCA comparations. Not even outside the venue. Not even on social media. Not even in your minds, please. These two are worlds apart. AMAA is not a popularity contest and AMVCA is no one’s mate when it comes to organization.
P.S: The publicity team should get thier acts together this time. We don’t want to see one winners list on Saturday night and another one on Sunday morning. E se gan an.