By Tomilola Coco Adeyemo
Too many times, Web Series in Nigeria have become quite the disaster.
The reasons are not usually far-fetched, from “underthinking” to story problems to inadequate planning, some shows are already destined to fail before they even make it to the web.
And because sometimes, a filmmaker’s only medium is the Web where he can share his ideas without investing too much, I thought to share this Article.
- Who is your audience?
Simple? Yes. Redundant? Perhaps. Tantamount to the success of your series? Absolutely.
In developing any good story, a creative vision must give itself structure to set itself free. Creating a strong intention for whom the intended audience is for your series can save you a massive headache down the line.
Obviously, asking oneself this question is not new to the storytelling process – theater, film and TV practitioners ask themselves this at every turn.
Having a clear vision of who your targeted audience is helps alleviate any stress down the line when it comes time to promote the series (something you, as the creator, will most likely be spearheading), as you’ll have an organic list of blogs, news outlets, etc. who are already ripe for your series.
A great example of targetting a specific audience would be Tello Films, who actively creates content for an underserved demographic: 25-42 year old lesbians. Digital entertainment is about “super-serving” your niche, and you have to be clear about what niche you are serving before moving forward down the creative path.
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