BY ESE DIBEBI
Television is about to get more exciting as Africa Magic, provider of premium African entertainment, is launching The Voice Nigeria, a Nigerian version of the internationally acclaimed reality singing competition. Auditions begin on January 8, 2016, and the show begins airing in April 2016.
Since its original launch in 2010, The Voice has gone on to win over audiences in countries like the US, Australia and the UK, where renowned artists including Adam Levine, Blake Sheldon, Christina Aguilera, Shakira, Tom Jones, Pharrell Williams, Kylie Minogue and Ricky Martin have occupied the show’s famous red chairs as coaches. The Voice Nigeria employs the same format including a panel of four coaches who critique the contestants’ performances. The coaches guide their teams of selected artists through the remainder of the season whilst also competing to ensure that their act wins the competition.
The Director, M-Net West Africa, Wangi Mba-Uzoukwu said, “We are thrilled to announce the launch of The Voice Nigeria. All over the world lovers of entertainment recognise The Voice franchise as premium, exciting entertainment and we are thrilled to introduce this excitement to audiences in Nigeria and across Africa. Our viewers will definitely enjoy the stellar performances by the artistes and all the excitement as the coaches compete to pick the best performers.“
To stand a chance of participating in The Voice Nigeria, prospective contestants need to visit the various audition venues across four cities:
Port Harcourt: 9th & 10th January 2016 at the Viontel Hotel Plot 96 Stadium Road G.R.A
Calabar: 9th & 10th January 2016 at the Channel View Hotels, 27 MCC Road
Abuja: 16th &17th January 2016 at the Bolingo Hotels, Independent Avenue, Central Business District, Garki
Lagos: 16th & 17th January 2016 at the Freedom Park; 1 Hospital Road, Old Prison Ground
For his part, the Managing Director, Multichoice Nigeria, Mr. John Ugbe said, “For over 20 years, MultiChoice has played an active role in the development of the African film and television industry. The Africa Magic channels, which sit on our DStv and GOtv platforms, continue to display the best of African entertainment content to the world and with the launch of The Voice Nigeria, we have once again provided a platform for African talent to shine.“