BY ESE DIBEBI
Afrinolly is looking to tackle the issue of piracy in Nollywood with the Afrinolly MarketPlace, the latest addition to the Afrinolly family.
Previously known as the Afrinolly App, Marketplace now gives Nollywood fans access to the films they want while also enjoying a vast library of the continent’s best film content.
“This is an exciting moment for Nollywood and the African film industry as we launch the Afrinolly MarketPlace; an African solution to the challenge of piracy,” Afrinolly CEO, Chike Maduegbuna said. “A challenge largely ignored by established video streaming platforms such as Netflix, Amazon Videos, YouTube Red and others. At Afrinolly, we believe African producers should be able to earn more from their contents and African entertainment enthusiasts should have access to these contents without the risk of piracy.“
According to the company, users can stream contents both via Afrinolly’s mobile site at www.afrinolly.com and via the app as efforts have been made to keep video viewing experience consistent regardless of device or platform used. Content protection and convenient payment system are two key elements of the Afrinolly MarketPlace unique mobile distribution platform.
N100, Nigerian residents can watch a full movie while a short film is N50. GSM subscribers on MTN Nigeria network can pay for content with their airtime, while Airtel network subscribers will also be able to pay conveniently with their airtime in a few weeks. Users in other parts of the world would pay 99¢ for a movie via in-app payment systems.
“We implemented multi-platform DRM technology and video optimization solutions using industry standards so contents are protected on the Afrinolly platform and we introduced carrier billing (Recharge Pay) so users can pay for contents using airtime via their mobile network.” Tope Omotunde, CTO of Afrinolly Limited said.
Omotunde continued, “Afrinolly is powered by our Dynamic Transcoding Technology, which helps in identifying data speed of our users so as to be able to deliver smooth video viewing experience regardless of network or device type. Our App is backed by our Intelligent Prediction Technology that recognizes a user’s video content preference based on their region, past contents watched, search they have conducted and device used.“