BY ESE DIBEBI
R&B superstar Maxwell is heading to South African shores to headline the BET Experience Africa, a spectacular global celebration of urban culture, music and lifestyle, from entertainment channel BET (DStv channel 129, GOtv channel 23).
Making its African debut on 12 December, BET Experience Africa provides the perfect kick off to the summer season, taking over the Ticketpro Dome for a non-stop, jam-packed entertainment fest, bringing together lovers of urban culture and music. Wowing visitors all day long, the BET Experience Africa will showcase great food, fashion, music, comedy, dance, sport and much, much more.
Alex Okosi, Senior Vice President & Managing Director, Viacom International Media Networks (VIMN) Africa, said, “VIMN Africa and BET are proud to introduce this incredibly successful BET franchise to African audiences for the first time, celebrating so many rich and varied faces of the urban lifestyle experience under one roof.“
Inspiring, immersive and hugely entertaining, BET Experience Africa will feature stunning live performance on a central Sound Stage, while stand-up routines from comedy stars will keep the audience laughing. Reserve your court-side seat for the fun-packed Celebrity Basketball Game and you could be watching top celebrities battle each other for sporting supremacy!
Fashionistas will revel in the Fashion & Beauty catwalk, while checking out the hottest trends on the Sneaker scene. For inspiration, attend one of BET’s informative and instructive Genius Talks, curated by experts and opinion formers in various fields.
The day will be rounded off with the BET Experience Concert, with superstar artists headlined by Grammy Award-winning R&B musician Maxwell, alongside other international and African performers. Further talent taking part in BET Experience Africa will be announced at a later date.
BET Experience Africa is promoted in partnership with Glen 21 and inspired by the BET Experience, held annually in Los Angeles.
For more information on the BET Experience Africa visit www.betafrica.tv, like us on Facebook at www.facebook.com/BETinAfrica or join the conversation about the channel on Twitter and Instagram @BET_Africa using the hashtag #BETXAfrica.