BY ESE DIBEBI
Beverly Bond, founder, CEO and executive producer of BLACK GIRLS ROCK!, joined the BET Experience Africa (#BETXAfrica), the ultimate urban music and lifestyle festival held in Johannesburg, South Africa on Saturday, December 12, 2015 to announce the launch of BLACK GIRLS ROCK! AFRICA TM (BGR! Africa).
Following the successful model of the BLACK GIRLS ROCK! platform in the United States, Bond will soon bring her dynamic visionary empowerment movement to the African continent. BLACK GIRLS ROCK! AFRICA is a multifaceted digital, media, and lifestyle platform that will continue to elevate Black women and girls in Africa and beyond. In addition to partnering with community-based organizations to spearhead outreach initiatives on the continent, Bond is also collaborating with VIMN Africa/BET (Africa) to develop a pan-African BGR! awards show in 2016.
“The purpose of the BLACK GIRLS ROCK! AFRICATM platform is to recognize, support, and celebrate the diversity and dynamism of Black women in Africa and the African Diaspora,” says Bond. “BLACK GIRLS ROCK! AFRICATM will tap into our growing international market by illuminating the vibrant cultures and valiant narratives of our African sisters who are (s)heroes and trailblazers.”
At the BET Experience Africa this weekend, BGR! AFRICA hosted a BLACK GIRLS ROCK! featuring live interviews with Tanzanian supermodel Millen Magese, radio host and style icon Bonang Matheba and actress Nomzamo Mbatha. In addition, Beverly Bond participated in the Genius Talks series at BET Experience Africa along with media mogul President of Programming at BET Networks, Stephen Hill, Khanyi Dhlomo, NBA Vice President and Managing Director for Africa, Amadou Gallo Fall, and Kaya FM radio media strategist Greg Maloka. As #BETXAfrica’ s main stage DJ, Beverly Bond also opened the festival’s closing concert, which featured an all-star line-up of artists, including Mary J. Blige, Raphael Saadiq, Maxwell, AKA, Flavour and Diamond Platnumz.
For more information about BETX AFRICA visit www.betafrica.tv. Join the conversation about BLACK GIRLS ROCK! AFRICA on Twitter and Instagram: @BlackGirlsRock @BGRAfrica and @BET_Africa using the hashtags #BlackGirlsRock and #BGRAfrica.