BY ANDREW OKE
It’s Her Day doesn’t really feel like a film. It feels like a compilation of fifteen Bovi comedy sketches separated by long boring nothings. It will make you laugh, especially if you are a fan of Bovi and his style of comedy, but if you go to the cinema expecting to get something more from a movie like, I don’t know, a story worth paying attention to and well-crafted characters, you are barking up the wrong tree.
Bovi Ugboma plays Victor, a newly engaged man who takes it upon himself to foot the bill for his wedding to his narcissistic fiancée, Nicole (Ini Dima-Okojie). Little does he know that Nicole (with the help of her equally self-centred interchangeable sisters and mother) is planning to have her ultimate fairy tale/lifestyle wedding completely with a staged proposal and the full attention from the Nigerian blogosphere, regardless of how much it costs him. What ensues is scene after scene of Bovi flexing his comedy muscles in order to prevent the audience from tuning out of the film’s actual story which is anything but engaging. The truth is that most people who would go to a cinema to see this movie are going there for one reason; Bovi. So one could honestly zone out of every scene that Bovi isn’t in and still come out of this movie with a sense that their money was well spent.
That doesn’t mean I think It’s Her Day is a good film. It honestly isn’t. It tries to tell a very sparse story that is stretched out by scenes that are twice as long as they should be and it fails to say anything, well, at least anything of actual merit. Some might say that Bovi (who also penned the film’s screenplay) is used to sketch comedy and as such doesn’t know much about things like narrative drive and coherent storytelling, but even Monty Python’s Life of Brian made by the kings of sketch comedy (Monty Python) tells an actual story and has a clear message. What is the message in It’s Her Day? If a woman is a terrible person, it’s probably her mother’s fault? Women from rich homes aren’t worth getting married to? This is all anyone can possibly take away from this film, well this and a handful of laughs, but you honestly don’t need to see this movie to get those laughs; you could just go online and search “Bovi Sketch” and watch a plethora of videos as funny or even more funny than this film. It’s Her Day is a film you watch by accident when you’re channel surfing and if you do watch it at the cinema, it’s something you see when there’s nothing else worth seeing.
There is a scene in It’s Her Day where Victor’s ex-girlfriend — who he broke up with without telling her — Angela (Omoni Oboli) is jogging through a park. While jogging, she meets a man who introduces himself as Bayo, but asks her to call him “RMG”. He then asks if she wants to know what “RMG” means and, Angela says “No” (it is later revealed that “RMG” stands for “Rock Me Gently” Funny, right???). The scene ends here and you are left feeling absolutely nothing. This scene, like every other scene sans Bovi, expresses a major problem with It’s Her Day; half of the film is incapable of triggering any form of emotional reaction from an audience. Scenes like the above one are just boring roads that you have to pass before you get to the main attraction, Bovi.
Even though I clearly don’t believe It’s Her Day is a “good” film, I have to say, I respect it. It is not a film worth paying too much attention to and it knows that. It doesn’t try to insult the audience and pretend to be what it’s not. It’s a by the numbers comedy that you watch on a weekend and forget about once you stand up to go and pee. It exists for one reason and one reason only; to make you laugh and it succeeds in doing that, occasionally. Yes, about half of the humour in the film is rather low brow, but it is still a lot funnier than I thought it would be. Many of the jokes land with a bang and Bovi does a great job of carrying the entire film (even though he plays an exceptionally poorly written character). Without him, It’s Her Day would not only be forgettable but also unwatchable.
I’ve referred to It’s Her Day as a “film” or a “movie” a number of times in this review, but I honestly don’t think that it is one. It doesn’t look like a film and it definitely doesn’t feel like one. It feels like a means for Bovi to make money off a dozen of his videos that he ordinarily puts online for free. It is a compilation of repetitive and predictable sketches, but all of that doesn’t matter as long as it makes you laugh, right? Right.
By the way, Omoni Oboli should not put this down anywhere on her list of acting credits. She’s sometimes hard to watch, but in this film, she was just taking the piss.
Bovi Ugboma – Victor
Ini Dima-Okojie – Nicole
Gregory Ojefua – Omonigo
Omoni Oboli – Angela