BY SHAMAN MOMOH
The last episode of Empire introduced us to a new story line. Jamal landed a commercial deal with Pepsi after being named the beverage company’s next breakthrough artist.
This episode also marked Pepsi’s real-life sponsorship of the Fox television hit series.
Pepsi’s official sponsorship for season two includes in-show integrations, digital and social extensions and a multi-platform off-air marketing partnership.
Pepsi also serves as Empire’s official beverage sponsor both on and off air. This will mean that Empire now has two official sponsors; Lincoln Motor Company and Pepsi.