Forget Star Wars, Alvin and the Chipmunks, No Escape or Point Break, the movie breaking all records at the Nigerian box office against all odds is Mo Abudu‘s FIFTY, the new age drama chronicling the lives of four fifty-year-old women living in Lagos, the producers have said.
According to them, despite competition from about 8 films in the last 2 weeks, FIFTY has triumphed gallantly at the box office, consistently selling out shows in Ikeja, Abuja, Surulere, Lekki, Ibadan, Akure and other locations across the country. One of the strongest points for FIFTY is the film’s ability to attract a new type of audience, particularly middle-class women who have gone out in groups to catch the action.
FIFTY, which earlier on premiered before a global audience in London at the prestigious BFI London Film Festival, is set to go into the record books as the premiere of the century, one which attracted highly respected VIPS the likes of businessman and billionaire Aliko Dangote (GCON), Honorable Minister of Transport Chibuike Rotimi Amaechi, visionary economist, entrepreneur and philanthropist Tony Elumelu, healthcare philanthropist and wife of the Senate President, Toyin Saraki, Honorable Minister of Information and Culture, Alhaji Lai Mohammed.
Others include Managing Director of Access bank, Mr. Herbert Wigwe; Chairman of Stanbic IBTC, Mr. Atedo Peterside and his beautiful wife; Managing Director of Standard Chartered Bank, Mrs. Bola Adesola, among others.
Now available to watch in every cinema across Nigeria, FIFTY continues to enjoy the patronage of dignitaries, luminaries and notable personalities who have gone to watch the movie in cinemas. Such include Nobel Laureate Professor Wole Soyinka, music mogul and R&B top enchilada Banky W, Pop, R&B and Hip hop soul diva Waje, the highly respected and amiable General Overseer of Guiding Light Assembly, Pastor Wale Adefarasin, among others.
*** No figures were provided by the producers and as at the time this post was published, TNS had not independently verified this claim.