BY SHAMAN MOMOH
Norimitsu Onishi, chief of The New York Times’s southern Africa bureau, based in Johannesburg has revealed how he came up with the name with which the Nigerian filmmaking industry is now known globally.
Onishi previously covered Southeast Asia, Japan and the Korean Peninsula, and West Africa for The Times and in 2002, during a visit to Lagos, he had spent a few days hanging out in the district of Surulere, which was then regarded as Nigeria’s moviemaking capital.
According to him, that was at that time that he “coined” the term Nollywood while he was on phone to his editor.
Onishi wrote in an article published yesterday February 11,2016 titled “How The Times Named ‘Nollywood'”:
It’s like Hollywood or Bollywood but in Nigeria — Nollywood!I told my editor. A few days later, my article appeared on the front page, under a headline that christened the world’s newest movie powerhouse: “Step Aside, L.A. and Bombay, for Nollywood.” Fourteen years later, Nigeria’s movies have won fans across Africa and the African diaspora worldwide, and they are known to all as …Nollywood.