The camera rolls from left to right on a dolly as the actors, go through their lines, a sound operator holding a boom steady over their heads under bright studio lights.
It could be a scene from any film set but Kunle Afolayan hopes “The CEO” could drive change in Nigeria’s hugely popular and prolific movie industry, Nollywood.
“‘The CEO’ represents Africa as a continent,” said the 41-year-old during a break from filming at a luxury resort outside the financial capital, Lagos.
“By virtue of the kind of story, the actors, the team and every element of the film to a large extent, embraces who we are as Africans,” he told AFP.
The film’s plot is about a telecoms firm looking to replace its boss. Five members of the company’s management are dispatched across Africa to find the best candidate. Cast members include Benin’s Grammy award-winning singer Angelique Kidjo, as well as actors from South Africa, Kenya, Ivory Coast and Morocco.
“It’s a fairly great mix and I think it’s a mix that’s like Kunle himself,” said Moroccan television and film actress Fatym Layachi.
“(He’s) a totally Nigerian director in the sense he’s proud of being Nigerian and proud of his culture… and at the same time he’s part of something completely universal.”
Culled from Mail & Guardian Africa.