BY ESE DIBEBI
As EbonyLife TV (DStv channel 165) celebrated its second year anniversary on Wednesday, 1 July, the channel has announced the launch of spin-offs of Moments with Mo and the Nigerian version will be hosted by Michelle Dede, Bolanle Olukanni and Toke Makinwa. The spin-offs will be in key countries across the continent in a move that is aimed at consolidating and reinforcing the position of the talk show, which has become famous as Africa’s first and only syndicated daily talk show, as the true pan-African leader in the talk genre.
The Moments with Mo spin-off will be launched simply as Moments, and will closely mirror Moments with Mo in structure and style. However, Moments with Mo, hosted exclusively byAfrica’s Queen of Chat herself, Mo Abudu, still remains on air across the continent but will now appear occasionally for only a limited number of VIP interviews.
Moments was launched in four flagship countries, to include South Africa, Nigeria, Kenya and Ghana, being the first phase of the roll out, on Wednesday, 1 July, to coincide with EbonyLife TV’s second year anniversary celebration of creating and broadcasting original, premium and inspiring content with an African soul that showcases the best of Africa for a Global Black audience.
A key highlight of Moments is that each focal country will have its own homegrown co-hosts. Already, two co-hosts per flagship country have emerged through a painstaking but rewarding search. From South Africa, Pearl Thusi and Lerato Kganyago will be calling the shots; Wanjira Longaue and Amina Abdi will anchor the show in Kenya; Berla Mundi and Ama K. Abebrese will be in the saddle of Moments Ghana; and in Nigeria, the threefold of Bolanle Olukanni, Toke Makinwa and Michelle Dede will be in the spotlight.
Another important feature of the new Moments is that each of the four countries will have its own array of guests. Also, each country will have its location shoot which would take place every quarter; each would also have its own full episodes featuring interesting guests and inspiring stories from across Africa; and even more importantly, demonstrate its own uniqueness through its peculiar local symbols and distinctive cultural identity, making the show truly authentic to the country in question.
However, no matter the cultural diversities reflected on Moments from country to country, all the shows will be unmistakably bound together by a number of set props that will be unique to the format, defining it and making it single-minded to viewers across the continent.
Speaking on this exciting development, Executive Chairman and CEO of EbonyLife TV, Mo Abudu said, “As EbonyLife TV clocks 2 on 1 July and as Moments with Mo enters its ninth year, we are excited to see the Moments with Mo brand expand across the continent of Africa in what we have called Moments. So now you have Moments Nigeria, Moments South Africa, Moments Ghana and Moments Kenya, airing across the continent on EbonyLife TV.”
According to Abudu, “Moments with Mo, which has consistently aired on a pan-African scale and on cable TV in the United Kingdom for nine resounding years and counting, will also continue to have me as its exclusive host, treating viewers to the best of VIP interviews. This, however, will not air as frequently as Moments definitely will.”
“The purpose behind the creation of Moments,” she continues, “is not only to connect more with audiences across the continent, as well as offer a much wider and more divergent platform for truly pan-African conversations, it is also calculated to be an exponential brand extension strategy targeted at delivering greater brand visibility and larger market shares for discerning advertisers across the continent.”
For the series producer, Damilola Amele, “Moments with Mo is reinventing itself by birthing a Pan-Afro conversation, a new and exciting spin-off – Moments. With nine beautiful, intelligent and stylish co-hosts spread across four African countries, Moments is set to capture an even wider audience by connecting Africa like never before and will continue in the tradition of Moments with Mo, showcasing the greatness of Africa.”
She continues, “Our target is to keep the show as one, but introduce diversity and infuse the different unique flavours from Kenya, South Africa, Ghana and Nigeria. Despite the introduction of Moments, Moments with Mo, hosted solely by Mo Abudu, the creator and CEO of EbonyLife TV, will retain its place as the longest-running Talk Show in Africa by bringing to our viewers, insightful interviews with VIP’s in different fields.”
To watch Moments promo videos and for more information, keep it locked to www.dstv.com.
Culled from DStv