BY ESE DIBEBI
Grammy Award-winning R’n’B icon Ne-Yo, has been confirmed to perform at the MTV Africa Music Awards KwaZulu-Natal 2015. The event, sponsored by KwaZulu-Natal in association with Absolut Vodka and in partnership with The City of Durban, will take place at the Durban International Convention Centre on Saturday, 18 July.
Performing songs from his sixth studio album, Non Fiction, the singer-songwriter expressed his excitement about his first ever performance in the South African city, “I can’t wait for you to see what I have in store Durban! I hope you’re ready, because I am!”
Since smashing onto the top spot of the Billboard Hot 200 Chart back in 2006 with his sophomore single, So Sick, Ne-Yo has spent the last nine years churning out hit after hit, not only as a performer, but as a songwriter for his megastar peers Beyoncé, Rihanna and the late Michael Jackson to name but a few.
Multiple platinum singles, four hit albums and three Grammy Awards later, the hit-maker is ready to share his latest work with the world.
Bruce Gillmer, EVP, Music, Talent Programming and Events, Viacom International Media Networks (VIMN) commented: “We are thrilled to have Ne-Yo join us in Durban. He’s an incredible artist who will elevate the MAMA to new highs.”
Commented Alex Okosi, Senior Vice President & Managing Director, Viacom International Media Networks (VIMN) Africa, “We are very excited to welcome Ne-Yo to MAMA 2015 for his first ever appearance in Durban. As a sensational live perfomer and truly accomplished R&B star, Ne-Yo’s an all-round class act who will greatly complement the African performers on the show.”
Celebrating the evolution of African musicians by recognising contemporary artists and trailblazers across a range of music and lifestyle categories, the MTV Africa Music Awards KwaZulu-Natal 2015 will broadcast live across Africa on MTV Base (DStv channel 322), MTV (DStv channel 130) and BET (DStv channel 129) on Saturday, 18 July at 21:00 CAT. The show will also be transmitted worldwide on partner stations and content platforms including BET International from 18 July. In addition, a special MAMA-themed edition of MTV’s acclaimed World Stage franchise will air globally on MTV channels around the world on 27 August 2015.
DStv, Cool FM, Beat FM, Classic FM and Rhythm FM are the official media partners of the 2015 MTV Africa Music Awards KwaZulu-Natal supported by Absolut Vodka & The City of Durban.
Culled from DStv