By Tomilola Coco Adeyemo
Netflix in Nigeria is currently one of the most talked about topics on Twitter.
The popular American online streaming platform is now almost everywhere in the world, Nigeria inclusive.
However, while half of my generation (which is definitely the target audience in Nigeria) is excited for the amazing opportunity to Netflix and chill, the question is, how long is Netflix going to be able to survive for?
I have already seen responses about how a lot of people are worried about the longevity of Netflix in Nigeria but are their fears valid?
The data situation in Nigeria is almost as serious as the light and water situation. In Naija, we do not have the luxury of data, forget all that broadband data whatever, have we even been able to deal with the 3G people? Do we even have enough data to double tap on Instagram? Before you Retweet on Twitter these days you have gotten a message from your service provider that your data has finished so are we going to really be doing Netflix or are we just going to stick with what we had before?
Then there is Iroko, those guys who have been successful but not too successful with online streaming in Nigeria. They have been there, done it and even partnered with Spectranet 4G LTE services at a point but were they able to do what they should have been able to do normally in Nigeria? I doubt it.
And reports claim that Iroko’s Njoku does not have any form of partnership or agreement with Netflix so basically the American brand is on its own here. And, in direct competition with Iroko.
Talking about competition with Iroko, would Netflix (a foreign brand) be able to compete successfully with Iroko (an indigenous brand) which most people are likely to prefer?
Plus the audience in Nigeria interested in the Internet is the one with the really young people. In America alone, Netflix has over 40 million subscribers, part of which surpasses the age of the target audience in Nigeria and which conveniently helps them hit their mark. Do they have plans for Netflix for adults and then hand out free computers with unlimited internet access? Would they ever be able to mean something to the people in rural Nigeria? Would they have everyone in Urban Nigeria be interested? So many questions with answers we can only wait for in coming months.
But again, Netflix is a multimillion dollar brand, it must have done its homework and it certainly must have come prepared.