BY SHAMAN MOMOH
Subscription video-on-demand (VOD) leader, Netflix has denied that it had plans to add third-party advertising to its streaming service.
Reports have been doing the rounds recently that the service was testing teaser ads, but the company has said in an official statement that there are currently no plans to do such. “We are not planning to test or implement advertising on the Netflix service. For some time, we’ve teased Netflix originals with short trailers after a member finishes watching a show. Some members in a limited test now are seeing teases before a show begins. We test hundreds of potential improvements to the service every year. Many never extend beyond that.”
Netflix spokesperson Cliff Edwards told TechCrunch, “We’ve had originals teasers at the end of shows for a while. Some members of seeing tests at the beginning of shows. As you know, we test many things over the year, many of which are never universally deployed.“