By Tomilola Coco Adeyemo
We’re nearing another award season and yes, there will be films unworthy of awards getting awards.
And honestly, I do not care.
However, I dare ask, of what good is it to hand out awards to obviously bad movies and lazy filmmakers?
Filmmakers can refuse to better their craft and go on grabbing as many gold statuettes as they can. And yes, we can keep telling ourselves speaking out against obviously wrong choices is bad belle.
But how about our craft? How about the art of good film making? The effort into telling a story well?
How about the credibility of the entire Industry? Our integrity?
Do these things matter? Or are we just okay with making horrible movies and getting nods for it?
Are we fine with deluding ourselves with accepting that a nomination necessarily means good choices?
That as long as we’re recognized for our work, to hell with doing it well?
Are we actually going to act like these awards going out to sometimes undeserving works is not a curse?
No, I am not talking about any work in particular but think about it, has it never crossed your mind that we sometimes go too far with these awards?
Like a Colleague of mine will say, “Nollywood is at its worst stage in story telling right now.” We’re carried away with too many technical things and refusing to pay attention to the most important and seemingly easy part; telling a good story.
We have let shamelessness cloak us like a blanket on a cold Harmattan morning that nothing, absolutely nothing, will make us refuse the comfort of the AMVCAs and AMAAs and BONs and the rest of them.
Even if we know deep down that we do not deserve these recognition.
And like every major constant shameless action, a pattern has grown in Nollywood – people are refusing to do things the right way because, well, who right way don epp?
Ask me where this rant is coming from, and I will say maybe it’s time we wake up so Nollywood can be truly better.
It is time we stop giving ‘A’ for effort and start criticizing ourselves for the work we do.
Because what’s the point if we cannot do what we do well, anyway?
If films like Ojukokoro and The Arbitration can actually come out of Nollywood in the same year, then it means some people believe in excellence.
And going forward, I believe excellence is all that should matter. Anything below that should not.
You either do it well or not.
Hopefully as we enter the award season, the Industry and lovers of it will remember this and ensure mediocrity doesn’t reign supreme this time.
Because, honestly, Nollywood is too old for this serenren.