BY ADEDIWURA OKELEYE
Top Nollywood director and producer, Kunle Afolayan broke records when he premiered his new movie, The CEO aboard a Paris-bound Air France airplane on June 1.
A lot of people have commended the revolutionary move and some people have also criticized it.
Here are some snippets from Guardian UK’s review of the premiere.
“Afolayan is aiming to be a cut above. Since his first feature, 2006’s juju fable Irapada, his craft-level and budgets have quickly risen: 2014’s October 1, a serial-killer film set during Nigeria’s handover period from the British, cost $2m, as did The CEO. That has put the former banker among the so-called “New Nollywood” – others include playwright-turned-director Biyi Bandele and Mahmood Ali-Balogun – who are aiming to up their game for the cinema release needed to make a profit. Not easy in a country with only 24 multiplexes: the country’s most successful film to date, 2014 romcom 30 Days in Atlanta, took a mere $700,000.
“There’s a danger for Afolayan that playing this media game – necessary to keep up his profile and get private funding – has a similar self-hindering effect. His marketing hustle sometimes seems to run far ahead of his film-making. The ambitious October 1 was perhaps a stretch too far; both tonally and technically wobbly, it couldn’t always hide the seat-of-the-pants nature of Afolayan’s film-making (he sometimes shoots segments only when money becomes available). His 2012 film Phone Swap, a comedy of manners about two Lagosians who pick up each other’s mobiles, remains his best work.”
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