BY REMON GEYSER
Pan-Africanism is defined by “the idea or advocacy of a political alliance or union of all the African nations” — an idea that has been discussed, debated and promoted throughout the entire continent for many decades. In the 21st century, media platforms in Africa have become an important player to unify the underlying voice of ubuntu and cultivate a landscape of independent, yet intertwined, African culture.
One important player in the promotion of an interconnected African spirit is the highly successful Nigerian film industry — which averages an annual turnover of US$250m.
The reach of Nollywood and its core ideals of Pan-Africanism has hit home here in South Africa, with MultiChoice offering a diverse network of channels that source their entertainment from Nollywood. What with other African countries also channeling airtime that is imported from the red carpet of Nigeria, the shared culture of the continent is being driven via the distribution, content, variety, celebrities, brands and hype that it accumulates.
Films and personalities
We need to look no further than the storylines of some of the most popular films that have been produced in Nollywood to understand their role in 21st century Pan-Africanism.
In 2014, Nollywood saw its highest-grossing movie debut on the big screens. 30 days in Atlanta grossed over US$680 000 in the local box office (important to note that this is equivalent to over 137 000 000 Naira in exchange).
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