BY TOMILOLA COCO ADEYEMO
Fifty keeps setting records across Nigerian cinemas.
After a premiere that kept people talking for weeks, a highly publicised movie trailer, executive producer Mo and the stars of the movie selling tickets by themselves at the box office, everything finally paid of.
You may remember that Fifty opened in cinemas in December 2015, months after teasing us with clips, posters and trailers.
And while a number of people wondered if the Biyi Bandele directed movie would do much for itself (because of the disappointing numbers of his last big screen effort Half Of A Yellow Sun), emerging facts have proved that Mo Abudu who is the executive producer would be dancing to the bank (perhaps with Sunny Ade performing & a host of drummers singing her praises) with this one.
According to a TNS report on Nigerian cinema in 2015 that will be published at the end of the week, Fifty beat major movies released last year to have the highest weekend box office opening. It grossed twenty million naira in its opening weekend and climbed way up the ladder of the most successful movies made in 2015.
Now, so we’re clear, this means this movie owns the title of the highest grossing weekend box office opening ever.
So whatever movie is the highest grossing Nigerian movie ever still didn’t make as much as Fifty in its opening weekend.
Whatever plan the Fifty people had clearly worked well for them.
*This box office data was provided exclusively to TNS by FilmOne Distribution.