BY ESE DIBEBI
FilmOne Distribution has taken another giant stride in its bid to become Nigeria’s leading distribution company. FilmOne, just a few months after signing a huge deal with IMAX Corporation, has penned a partnership deal with American distribution giant, 20th Century Fox.
The deal which will see FilmOne distribute Fox’s films to audiences in Nigeria and West Africa is first of its kind, according to Kene Mkparu, CEO and Chairman of FilmOne.
“This is the first deal of its kind in West Africa for 20th Century Fox,” he announced.
“20th Century Fox has today made a bold statement in showcasing their interest in the growing African film market of which the West African region, particularly Nigeria, has become a major player. We have no doubt in our mind that this partnership will not only surpass previous box office results, but with Fox’s diverse film slate, it will deepen and popularize the cinema-going culture in naturally receptive and entertainment-loving countries like Nigeria and Ghana,” he continued.
The Chief Operating Officer of the outfit added, “We are absolutely delighted to be partnering with such a dynamic and successful Hollywood Studio, which has already started 2016 on a remarkable note with box office hits like the academy award-winning The Revenant, animation franchise Kung Fu Panda 3 and recent comic book phenomenon Deadpool. We look forward to releasing franchise titles like Independence Day: Resurgence, Ice Age: Collision Course, potential franchise productions, such as Assassin’s Creed alongside films from Fox Searchlight and DreamWorks Animation. We will market these films with innovative and engaging campaigns.”
Fox’s Executive Vice President International Distribution (EMEA), Mr. Paul Higginson remarked, “We are delighted to be working with the entire FilmOne team on expanding our reach in Africa, particularly in the increasingly important market of Nigeria. Twentieth Century Fox has always sought out new opportunities and the best distribution partners in each territory with in-depth local knowledge, and we feel that we have found the perfect partner in FilmOne.”
The partnership deal will be kicked off with the release of Independence Day: Resurgence on July 1, 2016.