iROKO will launch a music and lifestyle channel on Les Bouquets CANAL+.
The channel which will be dedicated to 100% Nigerian music and lifestyle content is set to commence on June 20, 2017 and it will be broadcast to the French-speaking part of Africa.
In addition to the music content, iROKOMusic will feature scripted and unscripted content created by its sister film studio, ROK Studios.
iROKO had announced a content partnership with CANAL+ International in January 2016.
According to the company’s CEO, Jason Njoku, “Afrobeats is the sound of Africa. As we’ve built out our TV audience across the continent, our teams noticed that there were plenty of channels showing a ‘Nigerian music hour’, but nowhere was there a dedicated channel showing Afrobeats 24/7. We live in an on-demand economy – consumers don’t want to wait for that ‘hour’, they want it now.”
François Deplanck, SVP Channels & Content of CANAL+ International added, “We are glad to launch iROKOMusic on Les Bouquets CANAL+. Indeed, this new channel will please our subscribers for whom music is really important, especially Nigerian Afrobeats.”