BY CHRISTOPHER VOURLIAS
Having conquered the African VOD market and grown into the world’s largest online distrib of African content, iRoko announces its latest venture Nov. 5 with the launch of its global content distribution and licensing division, iRoko Global.
The London-based iRoko Global team will partner with media outlets across the world to license the company’s extensive library of films and TV series from Nigeria’s popular Nollywood industry, offering 1,500 titles and 3,000 hours of programming.
The move follows on the heels of iRoko’s successful move into linear TV, with the debut of two channels on Africa’s StarTimes pay-TV platform earlier this year.
Founder and CEO Jason Njoku said in a statement, “Since 2011, we’ve connected with hundreds of thousands of Nollywood fans through our consumer platform, iRokotv.com, but now is the time to extend our reach and showcase our content to millions more.”