So, I have just settled down to rewatch the teaser for Toyin Aimakhu‘s Alakada Reloaded.
The comedy is scheduled to hit cinemas on May 26, 2017, and I know more than a handful people who cannot wait.
While I’m not much of a fan of trailers that last almost three minutes long and give away much, parts of this teaser actually made me laugh out loud.
If Toyin Aimakhu gets these four things correctly, she might just have a massive hit waiting to be unleashed on Nigerians.
There’s been the quite valid complain that with her Alakada series, Toyin is trying so hard to rival Funke Akindele and her Jenifa series.
The storyline of the girl who wants to belong by force runs eerily similarly in both works. However, if Aimakhu can find a distinction in Alakada Reloaded, she would have done an amazing job of breaking away from Funke’s shadow.
Elements of overacting should be cut away.
A problem with many a Nigerian comedy is that tendency by the actors and an unsuspecting director to allow overacting crawl to the fore. In a bid to make the audience laugh, we go overboard with our comedy and make the viewer yawn and sigh more than they laugh. This is one reason why I personally have not fallen for most of the comedies Nigerians have been raving about recently. Like I pointed out earlier, there were certain bits in this teaser that genuinely made me laugh as attempts were not made to overact. If this plague is limited to the barest in this film, then wonderful!
Hopefully, the cast I see in Alakada Reloaded bring their A games to the fore.
Odunlade Adekola, Gabriel Afolayan, Helen Paul, Mr Latin, Ali Baba, Woli Arole and even Toyin herself are talented performers who, when they bring their A games to the table, can make ribs crack. Hopefully, this set is where those games all come out.
Marketing! Marketing!! Marketing!!!
Toyin got the assemblage of actors well in this one. One can see that there is a conscious effort to appeal to basically all and sundry. There is a rich blend of English-speaking actors and the Yoruba-speaking ones. And I do not literally mean the language the actors speak. However, the official trailer has a little over five thousand views on YouTube. Marketing also includes the time the film hits the cinema. Will a bigger film (Hollywood maybe) be screening at that same period? What would word-of-mouth do? If the producer gets all these right during the release and beyond, she should smile to the bank.
But as that famous filmmaker said, does one actually know what film will sell?
Here’s a look at the teaser if you haven’t seen it.