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#AMVCA2018: A Few Morning After Thoughts – by @SegunOdejimi

It’s the morning after what someone referred to on Twitter as the Eko Signatures Corridor Wars.

Odunlade Adekola - #AMVCA2018

BY ‘SEGUN ODEJIMI

 

It’s the morning after what someone referred to on Twitter as the Eko Signatures Corridor Wars.

Whether you’re getting ready to return what people saw on you and ooh-ed and aah-ed to your benevolent designers, or you’re still nursing a stubborn hangover you picked up at the afterparty of last night’s event, #AMVCA2018 is gone.

The awards ceremony which came about six months late this year saw Phoebe Ruguru‘s 18 Hours win the Best Overall Movie award.

A few thoughts:

Olu Jacobs & Joke Silva (AMVCA2018)
Olu Jacobs & Joke Silva

Omotola Jalade-Ekeinde won Best Actress in a Drama/TV Series for Alter EgoWhy didn’t someone try to alter this?

Everyone knows 2017 was a pretty bad year for brilliance in Nollywood. You will struggle to count, on one hand, quality films that were made in Nollywood in the year under review. But a new low was reached when AMVCA handed Omotola the plaque belonging to the best actress in Africa.

Alter Ego was, from almost every angle you may examine it, a bad film. Omotola’s performance did not get close to average. To see the actress win for that performance is another hammer blow suffered in the battle of successfully arguing the credibility of the AMVCA.

I wish someone altered that result before the envelope got to the stage last night.

 

Who is like unto IK Osakioduwa?

I think the time has come when organizers of any event IK is meant to co-anchor just say “fuck it”, give him the money meant for his co-host and just tell him to do it alone. I have struggled to witness any event where this dude’s co-host comes close whenever he is in his beast mode. At least in Nigeria.

IK was, for most parts last night, in his beast mode. From shading that shame-deprived Kogi lawbreaker/liar/actor to almost snatching someone’s date with his singing skills, IK almost never put a foot wrong at #AMVCA2018.

 

The annual Eko Hotels dress-up war is fast becoming predictable and boring.

Even World Most Hated Man at the moment – Donald Trump – knows that every year, many Nollywood “celebrities” who had in previous months cut themselves off from public appearances, Nollywood brainstorming events and media access suddenly dress up in extravagant and flesh-revealing attires and turn up for a stroll on the AMVCA red carpet. (I kid, I kid. Trump doesn’t know much these days apart from Nigeria having a President “who isn’t too full of life”.)

AMVCA2018

But surely, this “rinse and repeat next year” should by now have become a tad boring for these folks who are invisible when there’s a conference, a conversation about how to move THEIR industry forward or a film festival to be indulged.

The next time this lot show up wearing killer attire, gowns that flow better than the River Nile will be at the next awards ceremony or the AFRIFF gala night.

 

AMVCA is still the best entertainment awards CEREMONY on this side of the continent.

No doubt AMVCA 2018 is a shadow of what it was like in, say, 2015. But even in its staggering state, it still keeps every other entertainment awards ceremony in induced coma. The organization, coverage, and execution still compares to nothing we have around here. (Yeah, I know… M-Net/Africa Magic)

A friend commenting during yesterday’s show via Twitter advised “celebrities” to show up with the same timeliness for The Headies. He believed that the shameful late starts The Headies witnesses annually is due to attendees arriving much later than advertised.

No. That’s not the problem. The problem is with the organizers. It is how they have “advertised their ware” that the customers have approached them. This isn’t a post about The Headies, however, what would you say when it is when the late, televised show has commenced that the organizers remember there’s a need to arrange chairs at a particular segment of the venue?

 

Where was Bobrisky last night?

Again, I kid. I kid. I’m not dedicating a segment in this piece to, sigh, her. But, on second thought, I think I just did.

 

It’s always fun and games on the red carpet until Rita Dominic shows up.

Rita Dominic - #AMVCA2018
Uti Nwachukwu trying hard to keep up with Rita Dominic’s wit.

A queen is a queen is a queen and Rita is a queen is a queen is a queen!

Fashion-faithfuls were ooo-ing and wow-ing at what the stars wore until Rita arrived and sent everyone home with her (always) simple but stunning dress and look.

Rita Dominic is the GOAT abeg.

And who else saw the video of her being pranked by a guy who thanked her for “last night’s hotel experience”? Her composure in the whole thing is what many of us mortals aspire to.

 

I’m out binshes!

I kid. I kid. You’re not binshes.

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